Saturday, December 6, 2014

Washington Post's fun quiz on Pantone's color of the year.

Name this color:






Why is this important? Well, you want to be fashion forward, don't you? And how are you going to do that if you don't know the color that Pantone has decided will be 2015's color of the year?




Pantone Inc. is a corporation out of New Jersey which has a famous color standardization system called the Pantone Matching System. Apparently, every year they try to figure out what the next 'color of the year' will be. Wonkblog at the Washington Post has a quiz up to see if you can figure out past colors of the year based on how much they lived up to the hype. Online quizzes are the most fun if they ridicule mercilessly for being  wrong, and this is a very good quiz. I can testify to that.

Oh, you will have to hit the link to the quiz to find out the name of the color for 2015. The only hint I can give you is that it has a "full-bodiness like the cooking wine" without being overpowering.

Or, I imagine, inebriating.




20 comments:

  1. It's the new black. Either that, or the veal dea

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  2. Fun. I got 5 out of 8 right, and they ridiculed me even when I was correct.

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  3. Peter, what I'm wondering is whether there's a kind of self-fulfilling prophecy thing going on here.

    The veal deal is good, though I don't think it will catch on.

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  4. Kathleen, the first one I got wrong they said, you're kidding me, this is THIS year's color of the year. I'm not only not fashion forward, I'm not even fashion in park mode.

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  5. Well, it will hide dirt, but that's all Marsala does for me.

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  6. Yes, I'd prefer the actual wine. It doesn't seem like much of a spring color, does it?

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  7. Seana, I don't wonder whether such a prophecy is self-fulfilling because I'm sure it is. The fashion and lifestyle industries have powerful stakes in creating new fads.

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  8. I do still wonder if there is some trend they actually see or if they make it up out of whole cloth.

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  9. Oh, nice: The fashion industry making up trends out of whole cloth.

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  10. Economical, and perhaps environmentally sound as well.

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  11. Hilarious--Slate says that everyone HATES the color of the year.

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  12. Which says all that needs to be said about the concept and motives behind a color of the year. The utterances from the Pantone people are, of course, beyond parody.

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  13. Well, I can imagine a parody starting with the premise that they had named it as you did--veal. It certainly doesn't look like any wine that I'd ever had.

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  14. Some of the examples from the Slate piece are better: liver, meat loaf, dried blood.

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  15. No, I like veal and it would definitely be the hardest to sell.

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  17. Leatrice Eiseman, executive director of the Pantone Color Institute, would probably say the new color "reflects the innocence of cattle slaughtered young for their meat."

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  18. Yes, invoking innocence would be the way to go.

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  19. It looks like that unfortunate stain on the heirloom quilt reminding us not to drink wine in bed.

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  20. Exactly. I was just thinking that not only do I not like this year's color of the year, I didn't like any of the previous ones from the quiz much either.

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